中国十大空间设计师陈斐：在购物中心享受街头漫步

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陈斐，上世纪七十年代末生于北京，1999年加入早晨设计，现为早晨设计合伙人，是中国著名的商业空间设计师。在过去的十年时间里，他服务了香港中信集团、远洋地产、中国人民银行、中央电视台、北京电视台等客户，所设计的作品受到客户广泛好评，且部分作品刊登在早晨年鉴上并作为教学手段广泛应用。陈斐成长于老北京的胡同里，中学毕业后，只在进修班念过几个月的平面摄影课程。刚加入早晨设计的时候负责摄影和取支票等工作，后来逐渐开始接触平面设计，现擅长环境包装、商业展示、导视系统设计及平面广告设计。



早晨设计的创始人魏来曾这样说：“一个好的设计师必须是热爱生活、善于学习的人。而陈斐正是这样的人，他每天都在不断地学习、观察生活，努力培养自己的设计灵感。”正是凭着这份坚持不懈的勤奋，陈斐赢得了一个又一个项目，后现代城、凯城广场、远洋天地、远洋自然……在这些项目中，陈斐说他最近比较满意的是位于中关村的新中关商场这个项目。



新中关商场分为地下两层、地上四层，总的商业体量为42000平方米。与周边其他的大型商场相比，新中关商场体量较小，缺乏竞争优势。同时，商场的知名度较低，容易淹没在周边大大小小的电子商城里。因此，在繁华且竞争激烈的中关村地区，提升新中关商场的品牌地位和知名度势在必行。



陈斐认为，中关村地区是一个繁杂、混乱、节奏较快的区域，整个地区都处于一种紧张的状态，缺乏一个可以让人安静的地方。为此，他摒弃了商场原来的定位—— “GATE新中关购物中心”，重新定位为“GATE新中关，慢慢购物街”，意思是让人们在这里慢慢地坐下来，约会、谈事情。



为营造出一种“慢慢购物”的独特客户体验和轻松享受生活的感性氛围，陈斐对商场的公共空间进行了全面的改造。他将新中关商场空间环境设定为街头概念，将商场理解为街边，把长椅、花池、路灯等街头元素移入商场，为中关村地区无处停留的行人提供了休息甚至约会的场所。使整个环境与“消费什么不重要，随意就好” 的主题相吻合，创造了中关村地区难得的“慢”步街。在商场的体育、专卖运动品牌的区域里，他把空间设置成一种环境，把凳子设计成篮球场上候补队员坐的长条凳，地面铺装成篮球场半场的样子，还座椅后边做了八十公分的围挡，类似于运动场**的围挡，坐在这里的人能感觉到浓烈的赛场味道。



除了给客人一个慢下来的理由，陈斐还充分挖掘公共空间的商业价值，比如在中心区域摆上了小展台、在运动品牌区设置可以发布广告的围挡、在开放的空间内设置饰品



陈斐说，新中关的设计是他的一次尝试，也是他颇为满意的作品。他希望将来可以带给顾客更舒适的消费体验，令商业空间更加多元化，配合整个市场发展的需要。

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